Guides · Epovest

Guides

How visibility in AI answers works: clear definitions, real mechanisms, and the levers that actually move them.

07/07/2026

What is GEO (generative engine optimization)?

GEO is the practice of making a business visible in AI-generated answers (ChatGPT, Claude, Gemini, Perplexity), the way SEO targets search results. Definition, synonyms, and how it is measured.

07/07/2026

Why ChatGPT recommends your competitors (and not you)

ChatGPT does not prefer your competitors: it assembles answers from sources where they are more visible than you. Here is what actually happens, and how to check it.