AI visibility
Our guides and studies on visibility in AI answers: how the engines choose the names they cite, and the levers that move those answers.
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Generative engines learn who you are from co-occurrence, not from hyperlinks: an unlinked corroboration already moves their answers. What the 2024-2026 studies, the engines' documented pipelines and our own surveys show, and what the link still buys, door by door.
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Across 883 answers archived between July 10 and 24, 2026, youtube.com is the most cited source on Gemini and on Perplexity, and absent from 1,655 citations on the other engines. What part of a video the engines read, and what that makes worth doing.
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For two years, AI assistants leaned on classic search indexes, so ranking well meant being visible in AI answers. That proxy is breaking: each assistant now assembles its own retrieval pipeline. Where AI answers come from in 2026, and what it changes.
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ChatGPT does not prefer your competitors: it assembles answers from sources where they are more visible than you. Here is what actually happens, and how to check it.
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GEO is the practice of making a business visible in AI-generated answers (ChatGPT, Claude, Gemini, Perplexity), the way SEO targets search results. Definition, synonyms, and how it is measured.
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