Why ChatGPT recommends your competitors (and not you)
ChatGPT does not prefer your competitors: it assembles answers from sources where they are more visible than you. Here is what actually happens, and how to check it.
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Studies
What ChatGPT, Claude, Gemini and Perplexity actually answer, measured on real questions, market by market.
What is GEO (generative engine optimization)?
GEO is the practice of making a business visible in AI-generated answers (ChatGPT, Claude, Gemini, Perplexity), the way SEO targets search results. Definition, synonyms, and how it is measured.
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How to know if ChatGPT recommends your business
Ask ChatGPT the questions a customer would ask, several times, in a private window, and note the names. A single answer proves nothing: here is the full method, and its limits.
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How to appear in AI answers
There is no button to get cited by ChatGPT: AI answers are built from observable sources. The real levers, what does not work, and how to measure the effect.
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